Import parity (or import-parity price) is the price at which imported gold or silver would land in India after accounting for the international reference price, currency conversion, customs duty, and other charges such as financing, premiums, and execution friction. It answers the question: given global prices and the cost of bringing metal in, what is a fair local price?
Indian bullion is structurally import-dependent, so import parity is central to reading the MCX market. When the local price trades above import parity it is described as rich; below parity, cheap. Festival and wedding-season demand, duty changes, and rupee swings all move the parity line.
The value is only as reliable as its cost assumptions. Changing the assumed duty or premium can shrink or flip the apparent gap, so import parity should be read as an assumption-driven estimate rather than a precise market quote.